an intersection of architecture and branding

new york based design studio sagmeister & walsh rebranded the jewish museum located in the upper side of manhattan.

the intention while creating the identity was to connect the historic and the contemporary. 

the whole system is based on the form of “star of david”, sacred geometry, which is the symbol of jewish identity and judaism.

the branding and visual language contains everything from stationery to packaging, from the advertising campaigns to the website.